Or, to put it elsewise: 1675: “If I have seen further [than certain other men] it is by standing upon the shoulders of giants.” 2007: Once you see the value of giants, it’s a small step to notice that some giants are taller than others. The tallest giants are networked communities — and they are legion. Social media is the fastest way to get access up on those shoulders, head in the Cloud. Up where the new things happen.