One to explore later: during the 90s, there was much excitement and hype about the idea of keeping a business to its core competencies — small and lean — and developing strong alliances with other businesses to flesh out the offering. In the post-stratified, networked world of today, surely businesses should be thinking past such rigidity! From our learnings with social network structures, there is much strength in weak ties — relationships which aren’t constantly reinforced, or core to our activities, but which can be called on dynamically as and when required to achieve some specific goal. Out with Alliance! In with Dalliance!