One to explore later: during the 90s, there was much excitement and hype about the idea of keeping a business to its core competencies — small and lean — and developing strong alliances with other businesses to flesh out the offering. In the post-stratified, networked world of today, surely businesses should be thinking past such rigidity! From our learnings with social network structures, there is much strength in weak ties — relationships which aren’t constantly reinforced, or core to our activities, but which can be called on dynamically as and when required to achieve some specific goal. Out with Alliance! …