Sky+

Sky+ is fascinating — just at the point that Tivo is backing out of the UK market, Sky is working up to a major marketing push for their combined PVR/multichannel service. I think they have huge plans — if they haven’t then they’re missing a few tricks. One of my clients is pitching for the advertising business, and I’m involved in that, so I can’t post my thoughts here until the pitch is over (early March). But it’s one to think about. Interesting.

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